
Role
Visual Design, research and UX/UI Redesign
Intro
Tortona, a top Italian brand for stylish women's shoes, is known for quality. They launched a website to enhance customer connection, showcasing their unique style and branding. We developed user flows and visual design to highlight Tortona’s identity. The site displays the latest collections, simplifies shopping, and fosters relationships with fashion-focused customers, reinforcing Tortona’s image as a fashion leader.

Typography

Product Page

Product Page
Promotional banner