Goal

Launch Notion’s first out-of-home (OOH) campaign to boost brand awareness globally.

Challenges

Adapt a digital-first brand to OOH formats and ensuring broad audience appeal.

What i did?

Supported campaign development, creative design, and print production.

Successfully launched in multiple cities worldwide. Led to increased OOH investment by Notion. Expanded to a follow-up NYC/London campaign with deeper storytelling.

Results

Collage of Notion app promotional graphics featuring illustrations of people, project management dashboards, and text highlighting features such as docs, wikis, projects, and peace of mind across work and life.
截屏2025-03-24 下午7.59.33.png
Illustration of a person launching a paper airplane, Notion logo, and text "Project Launch" with a timeline graphic.
Street view of a Notion advertisement displaying the text "New product? Launched" with an image of two people working at a table, next to a sidewalk café.
Billboard advertisement for Notion software with the slogan 'Screen time. Play time.' and a background image of a person and child at a window, viewed by two pedestrians on a city street.
Advertisement for Notion featuring a person running outdoors with text: 'Daily run? No sweat.' A checklist and distance tracker are shown, highlighting Notion's organizational features.
Collage of posters including a Notion advertisement stating "Finals week? Aced it." showing two students working on steps with a laptop, and a construction cone with a light.
Outdoor billboard for Notion against a cityscape backdrop, featuring a cartoon of a parent and child, with text promoting work-life balance and services like Nursery Checklist and Parental Leave.
Notion advertisement on a street sign with the text 'All-in-one workspace for docs, wikis & projects.' Features project management checklist and illustration of a person at a desk.
Billboard advertising Notion, featuring text "Docs, wikis, projects. Do it all in Notion." with an illustration of people collaborating.
Billboard advertising Notion with slogan "Need to get on the same page? This is it." and a list titled "Team Goals."
Illustration showing three people surrounded by papers with the text "Need to get on the same page?" Above, the Notion logo and text "This is it." Below, a screenshot titled "Team Goals" with tasks and owners listed.
Notion advertisement featuring three bookmarks labeled 'Peace of mind for work & life' in different colors. Each bookmark has a cartoon character and sections for 'Wiki,' 'Journal,' 'API Docs,' 'Recipes,' 'Notes,' and 'Gifts.'
Urban street scene featuring a Notion advertisement with a focus on houseplants and a propagation calendar, including text 'Houseplants? Thriving.' A green metal fence is in front.
City street with a person walking past Notion advertisement on green construction barricade; text reads "Investors? Acquired."
Two people sitting at a table in an art studio, working on sketches. There are checklists and timelines for product development tasks overlaid, showing tasks for sketch finalization and prototype stages. Art supplies and wall designs are visible in t
A person standing in front of a large Notion advertisement on a city street. The ad features a running theme with text "Daily run? No sweat," and a background image of the Brooklyn Bridge. The person is wearing athletic gear and drinking from a water
Notion logo with text "New product? Launched." and a QR code for tracking product roadmap.
People in a meeting with sticky notes on whiteboard and text overlays about an investors phase and pitch deck progress.