Intro

Result

Lloyds Bank wants to promote a refreshed visual identity and upgraded mobile app.

The challenge was to design Instagram visuals that communicated the message of “empowering everyone to take their next financial step” while balancing tradition and modernity.

Achieved a 15% engagement increase and 12% click-through boost, driving a 8% rise in app downloads within the first month. User surveys confirmed stronger brand perception and improved message clarity.

Merchandise Design

Person holding a large green poster titled 'The Cancara Philosophy' with words 'Pragmatism,' 'Optimism,' and 'Charm.'
Black sweatshirt with green graphic design featuring a futuristic character and the text 'Moving everyone forward,' hanging on a clothesline with two white socks, outside against a wooden fence.
Left side shows a hand with green nail polish holding a melting ice cream cone with a chocolate flake. Right side shows a person in a coat holding a green umbrella and a beer outside a green storefront.

Ins Ads

Deesign Decision

I design with a mobile-first mindset, ensuring visuals captivate even on small screens. Brand consistency guides my choices in color, typography, and illustration. A minimalist layout creates focus, using white space to highlight key messages. I blend storytelling and functionality to build emotional connections. Through data-driven insights, I refine and optimize continuously. With cross-platform adaptability, I ensure a seamless, cohesive experience across all tools.