Webpage displaying various dresses with options to filter by brand, size, and price, featuring brands like Victoria Beckham, Tadashi Shoji, and Black Halo.

Objective

DressLikeMe collects products from more than 500 fashion retailers, but its current design doesn't have a strong brand identity and is hard to navigate. The goal was to improve the desktop and mobile layouts.

Challenge

Revamped the platform on a tight budget to attract users, investors, and partners.

Online store page displaying New Balance runner sneakers with pricing and size options from different retailers, along with a selection of similar sneaker products.

What i did?

Improved the design of the website, product interface, landing pages, and components.

⭐ +35% rise in user engagement ⭐AI-driven recommendations ⭐Drawn new investors and influencers

Results

Fashion shopping website homepage showcasing an online shopping platform called DressLikeMe with a promotional image of a woman in sunglasses and a shopping search feature. The site highlights various clothing and accessory brands like ASOS, H&M, Macy's, and Nordstrom.

Landing page

A fashion website interface displaying search and wishlist features. The search section has an input field for "black high heels" with images of shoes. Features include "Get sale alerts" with a discount sign and "Save your top picks" with product images. A testimonial section features a user named Adelaide Favre. There is a call-to-action to join a community of fashion enthusiasts with an email sign-up form. The bottom displays copyright information for DressLikeMe LLC.
Social media profile page showcasing fashion influencer Jasmin Kessler from Berlin, Germany. The page includes her photo, bio, follower count, and a grid of nine fashion outfit posts. Each post features different stylish outfits and garners various likes.

Influencer page

Dashboard interface displaying sales data for "Dress Like Me" with graphs, top sales, sales by country, and payment details. Features charts and lists showing sales metrics and transaction history.

Design Decision

I changed the brand with a new color scheme and custom icons. Updated the platform for better user interaction by adding personalized feeds, influencer sales dashboards, and a smoother fashion browsing experience. The interface used top e-commerce practices for simple product filtering. Developed effective ad landing pages for Facebook and Instagram to attract more users and added a machine-learning engine for product suggestions.